funny angry reaction

Here’s a funny screen shot from a Skype exchange in which I contact a graphic designer friend of Dad’s to ask for old photos of the Chapel and to ask her to read the architect’s advertising blurb and see if she  thinks it is misleading.

 

joanne's reaction

 

When a description produces instant anger there is something wrong with it. No business sets out to antagonize potential customers in this way.

However the business’s advertising blurb is not directed to Dad’s circle of friends, exhibitors and visitors, who will be angry or annoyed. It’s directed to potential customers who have no reason to question the advertising’s claim. (One person simply said to me when I described the situation : An architect wouldn’t do that).

My site sets out the photographs of the conversion of the Old Chapel. If potential customers see these photos and experience dissonance between the photos and what they read in the architect’s advertising, then the advertising is misleading, and will probably change to conform to the viewable history here.

It’s easy to make the advertising fall in with the facts. My next question would be: for how long has this been going on? For how long has business X allowed someone else’s work to accrue to business X’s reputation?

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